Association of Trade & Commerce (ATC) Enterprise Committee

The Enterprise Committee serves Singapore's micro, small and medium enterprises (MSMEs) and enterprises across all industries and trade sectors and is focused in promoting the interests and growth of Singapore's enterprises. The primary mission is to address unique challenges and opportunities faced by local businesses and to create an environment conducive for Singapore's enterprises growth and sustainability.

Comprising experienced entrepreneurs, industry leaders and C-level professionals, the Enterprise Committee engages in a range of functions that includes formulating programmes and initiatives tailored to meet the needs of enterprises across all sizes, including SMEs and to foster a dynamic business environment through advocacy, knowledge and resource sharing and strategic initiatives.

Igen Tan of Absolute Digital has recently joined the Enterprise Committee, which supports Singapore's MSMEs and enterprises across all industries. In this role, they are focused on promoting digital marketing solutions, including Google SEO and Google Ads, to empower local businesses and drive sustainable growth in the competitive digital landscape.