🎯3 Ways To Measure Your Online Ad Campaigns Effectively, and What They Mean
To run a successful ad online, you first have to accurately measure your digital marketing campaigns. Typically, digital marketing agencies and experts will measure these metrics to determine how successful your ad is, how to improve your ads and recommend areas to optimise for a better ROI. So let’s take a closer look at what these metrics are and how you can better understand these metrics to improve your digital marketing campaign performance.
It’s also important to note that digital marketing and increasing your brand’s digital presence is not something that can be done overnight, or within a short period of time. Increasing your digital presence requires consistent effort to reach out to the right target audience and optimising your campaign until it reaches its peak performance level. To run an awesome online ad, these are the 3 things you need to measure, understand, and improve…
1. Overall Impressions
Impressions are basically the total number of people who have seen your ad. If your product or services is targeting a wider audience, make sure to prepare a larger ad budget to run your campaigns. If your budget is too low, it will be used up before reaching your intended target audience.
Ad fatigue is also crucial. If your target is too narrow, each user will see your ad more often which increases your ad fatigue. To counter ad fatigue, you can either run separate campaigns for different groups of target audience or modify your ad creatives more often to give it an updated and refreshed look.
2. Click-Through Rate (CTR) / Cost-Per-Lead (CPL)
CTR is the next metric you should be aware of in your digital marketing campaign. It is the number of people who’ve seen your ads and engaged with it (such as liking, clicking on the Call-To-Action (CTA) button, or some form of interaction.
Ideally, the higher your CTR is, the more successful your campaign is. This means that you have successfully targeted the right audience and the feedback of interest is strong with a higher CTR rate.
On the other hand, you’d want your CPL to be as low as possible. This means the cost of acquiring a new online lead is lesser which therefore increases your overall campaign ROI.
3. Cost Per Click (CPC)
CPC is the last metric you should be concerned about. Many digital marketing agencies will show you the CPC just so that you can know your ROI from a business point of view. That’s not wrong, however, to maximise your ad performance, you should not be too concerned about your CPC as long as it does not go too much above the industry average and that it is within your comfortable budget so it still makes sense.
If you’re experiencing any difficulties with your digital marketing campaigns, you should contact a reliable digital marketing agency to see how they can help optimise your campaign and so that you may avoid making these common mistakes.
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