Digital Marketing In A Nutshell
Digital Marketing can be second nature to some millennials, but it can also seem unnecessarily complicated for some. One thing we all can agree on is that digital marketing and online marketing are absolutely essential in today’s marketplace. So it brings us to these questions: What is Digital Marketing, and how can you better understand it?
Digital Marketing is defined as the use of any online mediums such as websites, social media, or search engines to reach a consumer. Typically, digital marketing campaigns are used by businesses to broadcast their brand message or promotion to a specific target audience to meet a specific objective such as lead generation or online sales.
The most commonly used (and most effective) digital marketing platforms used in 2021 are:
- Google Search Engine Optimisation (SEO)
- Google Search Engine Marketing (SEM)
- Google Display Network (GDN)
- Google My Business Listing (GMB)
- Facebook Boost Post
- Facebook Ads Campaign (posts/stories)
- Instagram Ads Campaign (posts/stories)
- Youtube Videos Marketing
Basically, the longer you’ve been running your digital marketing campaign, the better optimized it’ll be as your digital marketing expert will be using the data/feedback to improve on your conversions. This brings us to this graph:
The ultimate goal is to choose the most suitable strategy for your business to achieve the objectives, be it traffic, conversions, or awareness. If you’d like to better understand how Facebooks ads can help your business, we would be happy to discuss with you here at Absolute Digital.
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We sincerely hope you find these articles valuable to your business and if it has helped you in understanding how businesses marketing their brand online, please let us know in the comment section and leave us a like below. If you’d like to find read more articles just like this, you can check out our free resources page here.
Thank you for your time we hope you’ve enjoyed this article. To contact a top digital marketing expert, you may reach out to us at firstname.lastname@example.org or +65 9662 1919.
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