How to Advertise on Instagram? by Certified Digital Marketing Agency, Absolute Digital

How to Advertise on Instagram? | Absolute DigitalHow to Advertise on Instagram? | Absolute Digital

Why Instagram?

Did you know that over 1 Billion people are active on Instagram every day, and half of those people are on Instagram stories? No doubt, Instagram is one of the most popular social media apps in 2020.

Out of the1 Billion active users, 200 million Instagram users visit a business profile at least once a day! You should be tapping on the potential of Instagram’s advertising reach of about 850 million users!

Now that is an audience right there you don’t want to miss! Let’s talk about how your business can reach out to these groups.

Instagram for Business

How to Advertise on Instagram? | Absolute Digital

To understand Instagram Marketing, or advertise on Instagram, you must first learn about Instagram for Business.

How to Advertise on Instagram? | Absolute DigitalInstagram Marketing with Absolute Digital

You can convert your free Instagram account into a page by clicking “Edit Profile” and filling in the information such as page category and contact options:

How to Advertise on Instagram? | Absolute Digital

Some of the benefits for an Instagram page is that you can advertise, boost your posts, and analyze your profile statistics:

How to Advertise on Instagram? | Absolute Digital

To identify an Instagram page from a normal Instagram profile, you should look at the page description:

How to Advertise on Instagram? | Absolute Digital

How to Advertise on Instagram?

How to Advertise on Instagram? | Absolute Digital

You can either boost a particular post on Instagram or create an Ad campaign via your Facebook Page when you like your Instagram account. These are some type of Instagram Marketing:

1. Stories Ads

2. Photos Ads

3. Video Ads

4. Carousel Ads

5. Collection Ads

6. Ads in Explore

To find out which of these ads work best for your brand, you should understand where your potential customers spend their most time on as they are most likely to view your ads there and have a higher chance of converting.

Targetting the right Audience on Instagram:

https://business.instagram.com/advertising/

To help you identify your market, make use of these functions on Facebook Ad Manager to actively target the right audience.

Instagram Marketing Tips

How to Advertise on Instagram? | Absolute Digital

Here are some ways you can propel your Instagram page and thrive with Instagram Marketing:

Conclusion

How to Advertise on Instagram? | Absolute Digital

To conclude, growing your Instagram business account takes time and effort but the key ingredient is consistency. Remember to keep posting new and valuable content for your followers.

To understand more on Instagram Marketing or any social media marketing, do visit our website at www.absolutedigital.sg or drop us a question here at hello@absolutedigital.sg

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How to Advertise on Instagram? | Absolute Digital